Trusted by businesses
and travelers across Africa.
Despite Africa’s vast economic potential, fragmented markets and a lack of unified platforms make intra-Africa business, trade and tourism challenging. Businesses face hurdles expanding to new markets or finding clients, partners or suppliers, travellers juggle multiple local apps, and job seekers struggle with cross-border opportunities.
The Pan African Business Initiative (PBI) addresses this by providing a single app that breaks down these barriers, aligned by the African Continental Free Trade Area (AfCFTA), which aims to unite 1.4 billion people into a single market worth over $3.4 trillion.
PBI is designed to make Africa more connected, competitive, and accessible
Sign up once, select your categories and countries, and make your profile visible to potential connections across multiple African countries.
Choose the best connections proposed by our smart matching system
Start networking and explore growth opportunities in Africa
Seamlessly discover and connect with the right people, businesses, and opportunities across Africa—on a single, powerful platform.
PABUP is designed to drive intra-African trade, cross-border partnerships, job creation, and tourism—fully aligned with the African Continental Free Trade Area (AfCFTA) goals.
Whether you're searching for talent, business partners, workshops, tourist guides, or funding opportunities—PABUP brings it all together in one seamless app experience.
Your data is safeguarded with enterprise-grade security, giving you peace of mind while you network, trade, and collaborate confidently.
With AfCFTA connecting 55 African countries, PBI empowers you to access essential services across the continent with one app.
Frequent Traveler
I traveled from Rwanda to Nigeria and seamlessly booked hotels and local tours using PBI. It’s truly Africa’s one-stop solution!
Geofrey
Entrepreneur
PBI helped me expand my business from Kenya to Ghana without the usual logistical nightmares.
Team Leader
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Have a question about our services or need assistance with a project? Reach out—we’re just a message away.
